America is a huge country and our customers are spread throughout the country so I have never felt it necessary to have a high street shop in a big city, the overheads of that and this business just don't work, ask Holland & Holland and any others who have tried, I think Purdey even attempted a New York premises for a little while.
The main purpose of our office in USA is to facilitate our customers with import and export and to have a Westley Richards voice on the end of the phone in the same time zone. The agency agreement with another gunshop such as we had prior to setting up our own owned base here, never really worked. To that end it doesn't seem to matter where we are located and Fedex and UPS can have a parcel delivered from us the next day to anywhere in the USA.
Bozeman has a very strong hunting, and as such, gun loving and pro gun community and as most of you will know is also a mecca for fisherman and skiers. You can close the shop at 5pm and have a fly in one of the worlds best trout rivers by 5.30pm, quite an incentive!
I have enjoyed spending time at the Bozeman office here these past 2 weeks and thank everyone who dropped in to say hello, talk guns and hunting and welcomed me to the town.