This was the first set of advertisements we did under the art direction of Colin Townsend back in 1998 and still looking relevant today, Colin was responsible for design and layout of In Pursuit of the Best Gun. These were done to promote our entry into USA with our own shop, in Missouri at that time. We photographed the backgrounds first, printed them in black & white and then laid product on for the individual shots. Quite a lengthy process in the days before digital photography. A set of photographs I always feel set a standard for our future advertising.